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Benefits For Use With Insurance
Industry:
-
Analyse risk more accurately by using a much more detailed
occupation classification
system (SOC2000 contains over 25,000 occupations that are grouped into 300 groups).
- Increase profits by matching the premium more closely
with the risk
- Explain behaviour
and identify trends by analysing data by social grade/ Income / SOC2000
- Gain a competitive advantage by
knowing your customers better and gaining useful insights into different customer
behaviour in each social grade.
- Identify cross
selling opportunities by analysing customer behaviour by social grade. Which social
grade are your most profitable customers?
- Save money by using advertising
that targets the most profitable customer social grades.
- Improve customer services by making
the social grade available to the contact centres to enable them to adjust the service
depending on social grade (Grade A's may have more emphasis on quality, while Grade
D's may have more emphasis on price for example)
Benefits For Use With Registration Pages / Customer Sign up Pages:
-
Ability to capture true social grade for the first time on web page (until now not
possible!)
- Explain behaviour and identify trends by analysing data
by social grade/ Income / SOC2000
- Provide feedback
into advertising strategy
- compare new customers demographics against target market - Are they
different?
If so, why?
- Obtain representative samples of existing customers very
easily
- Save money by conducting
in-house research where specialist agency was previously required to obtain Social
Grade
- Identify cross
selling opportunities by analysing customer behaviour by social grade. Which social
grade are your most profitable customers?
- Save money by using advertising
that targets the most profitable customer social grades.
- Improve customer services by making
the social grade available to the contact centres to enable them to adjust the service
depending on social grade (Grade A's may have more emphasis on quality, while Grade
D's may have more emphasis on price for example)
Benefits that apply
to all uses and industries
- Data
is collected in the most efficient way possible with the minimum input from the
user.
-
Data is collected using technology and methods consistent with
that other web sites (see
Google Suggest for example) . Users have come
to expect this from all web sites
- There
is a novelty value of using SelfCoder - users like using SelfCoder because it is
easy to use and provides instant feedback.
- SelfCoder
is easier to use for users and interviewers where English is not their first language.
SelfCoder provides a list of matching occupations to select from and corrects commonly
misspelt occupations.
- The quality
of the data collected is increased because the user can see instantly what type
data your web site is trying to collect and to what level of detail - i.e. 'Chip
shop owner' rather than just 'shop assistant'
- Refusal
rates and incomplete responses are reduced by engaging the user and keeping interaction
to a minimum.
- Gain
a competitve advantage by using this service to return the additional data that
your competitors do not collect
Market Research CATI/ CAPI:
- Save money by reducing interview length. Job classification is quicker and more efficient.
- Increase quality and consistency of social grading - and prove commitment to quality to potential clients.
- Save money by reducing the need to train interviewers and spend less time supervising interviewers.
- Reduce drop out rate due to less
interaction between interviewer and respondent which can be cumbersome with some
obscure occupations requiring additional probing.
Benefits For Use With
Market Research Web Surveys:
-
Ability to capture true social grade for the first time on web survey (until now
not possible!)
- Compare results from different research methodologies
using the same demographics (i.e. web survey results with CATI results)
- Save money by recruiting a representative
sample of respondents by asking social grade at the start of the interview as traditional interview does currently
- important for surveys
offering incentives.
- Ensure a representative sample
is achieved across all social grades and not biased to one particular social grade
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