Market Research Survey Components



 
   


              
Features

Simple User Interface

  • Latest AJAX ‘Search-as-you-type’ technology to show matches for every key press
  • Real-time interaction with the user keeps interest in occupation classification
  • Interaction is kept to a minimum – search is optimised to bring back exact match or best match
  • Complete search application provided for small number of users that do have modern browsers

Powerful Search Engine

  • Same search techniques as used by the major search engines
  • Common typo’s corrected (and learns typo correction)
  • Uses Stemming technology to bring back the most relevant occupations for the user to select.  For example, 'Manager' is stemmed to 'Manag' so that it matches 'Managers', Managing' etc) 
  • Ignores irrelevant 'Noise' words like 'is' and 'how'
  • De-Genders criteria (ambulance woman returns ambulanceman / Person)
  • Refusal phrases identified and specific link can be displayed to encourage participation
  • Identifies when the user is entering an income and can provide feedback
  • Automatically splits words that are joined together (where a space is omitted for example 'Salesmanager')
  • many more search features ...

Useful And Actionable Data Returned

  • Social Grade (A, B, C1, C2, D, E) is used throughout the Market research and advertising industry and can be used to alter the advertising strategy based on the SelfCoder results.
  • SOC2000  - Government classification used in all major surveys including the 2001 census.
  • Estimated Income, adjusted by age, region and sex.

Robust And Secure Technology

  • SelfCoder written in C# running on the Microsoft .Net Platform
  • SQL Server database.
  • Web Service architecture enables flexible hosting options

Click here to learn more about the data returned from SelfCoder

  Copyright © 2008 Fusion Software Ltd | Social class software